THE CHALLENGE
Outloud Marketing faced the task of sourcing over 60 skilled professionals, including Site Managers and Brand Ambassadors, for Root Insurance's street team initiatives.
STRATEGY AND IMPLEMENTATION
Central to achieving the campaign's objectives was the strategic assembly of a team proficient in both technology and sales lead generation. Each team member was carefully selected for their ability to not only address technical inquiries but also to effectively promote test drives and onsite app downloads while maintaining a personable and engaging rapport with event attendees.
EXECUTION AND SERVICES PROVIDED
- Facilitating Test Drives and Onsite App Downloads
- Engaging Attendees with Warmth and Professionalism
- Efficiently Planning Street Team Activities and Identifying Local Events
RESULTS
Through the expertise and dedication of our team, Root Insurance's street team initiatives garnered over 100,000 impressions across four markets. The adept execution of lead generation strategies and guest interactions resulted in surpassing our client's goals, with over 900 app downloads and completed profiles, ultimately ensuring client satisfaction.